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### Viewing cable 07BRASILIA2087, BRAZIL: CEO Forum recommendations report to USG and

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Reference ID | Created | Released | Classification | Origin
--- | --- | --- | --- | ---
07BRASILIA2087 | 2007-11-05 17:00 | 2011-07-11 00:00 | UNCLASSIFIED//FOR OFFICIAL USE ONLY | Embassy Brasilia

`

    VZCZCXRO8229
    RR RUEHRG
    DE RUEHBR #2087/01 3091700
    ZNR UUUUU ZZH
    R 051700Z NOV 07
    FM AMEMBASSY BRASILIA
    TO RUEHC/SECSTATE WASHDC 0354
    INFO RUEHRI/AMCONSUL RIO DE JANEIRO 5378
    RUEHSO/AMCONSUL SAO PAULO 1116
    RUEHRG/AMCONSUL RECIFE 7325

` `

    UNCLAS SECTION 01 OF 02 BRASILIA 002087

    SIPDIS

    SENSITIVE
    SIPDIS

    E.O. 12958:N/A
    TAGS: ECON ETRD BR
    SUBJECT: BRAZIL: CEO Forum recommendations report to USG and
    Brazilian government officials October 11, 2007

    ¶1. (U) SUMMARY:  The Brazilian and American CEOs participating in
    the CEO Forum reported their recommendations to President Lula's
    Chief of Staff Dilma Rousseff, Minister of Development, Industry and
    Trade (MDIC) Miguel Jorge, Commerce Secretary Carlos Gutierrez and
    National Economic Council Director Al Hubbard on October 11.  The
    CEOs highlighted that their priority recommendation was completion
    of a bilateral tax treaty between Brazil and the United States and
    development of a "benchmarking" system to evaluate investment
    climate improvements.  The CEOs also presented recommendations
    supporting a rapid conclusion of the Doha WTO round; mechanisms to
    settle investment disputes; development of viable infrastructure
    projects and modalities; improvement of technology sharing and
    communication regarding investment opportunities; partnerships in
    education and workforce development; increased joint research and
    development; and amelioration of impediments to trade, investment
    and travel flows.   END SUMMARY
    ¶2. (U) Josue Gomes da Silva, President of Coteminas and Chair of the
    Brazilian Section, welcomed the government representatives with a
    note to "be careful what you wish for" in encouraging Brazilian and
    American CEOs together to develop joint recommendations.  He
    acknowledged the recommendations were ambitious, but noted the CEOs
    agreed, "the danger is not to reach too far and miss, but to reach
    too near and make it."  He highlighted that the most important
    priority recommendations for the Forum was to achieve a bilateral
    tax treaty.  He underlined that the CEOs wished to emphasize that
    this treaty would be of enormous reciprocal benefit to both
    countries' companies and that CEOs very much want an accord signed
    and implemented by May or June 2008 when next the CEO Forum meets.
    ¶3. (U) Gomes da Silva continued that the other priority
    recommendation the Forum wished to highlight was the development of
    "benchmarks" or best practices with particular emphasis on the
    regulatory framework.  The CEOs would welcome "harmonization" toward
    a set of best regulatory practices in order to increase trade and
    investment between our countries.
    TRADE AND ECONOMIC GROWTH
    ¶4. (U) Tim Solso, CEO of Cummins Inc. and Chair of the US Section
    underlined that the themes President Lula had offered at the dinner
    hosted for the Forum participants - peace, democracy and free, just
    trade - were themes the CEOs supported.  He noted the importance of
    competitiveness in a global market that includes China and India.
    In that light, he again emphasized the need for a bilateral tax
    treaty and underlined CEO support for conclusion of the WTO Doha
    Round.  He briefed that CEOs were not prepared to go as far as
    recommending a bilateral investment treaty (BIT) or a free trade
    area agreement (FTA), but did strongly support international
    arbitration of investment disputes.  Solso noted Forum desire for
    more coherence in tax structures and briefed that the visa
    discussion had been very emotional, with CEOs seeing visas as a
    barrier to trade and many wishing to do away with the reciprocal
    visa system.  Finally, he noted CEO calls for tax incentives for
    education and technology development.  He noted that US CEOs want to
    help their partners to be more competitive, but should not have to
    "drag" them along ("not our weight to carry").  Gomes da Silva added
    that his CEOs believe they must help the other blocks that they work
    with (for example, Mercosul), because integration is huge concern
    for all society.   Jorge Gerdau, CEO of Grupo Gerdau, offered that
    in addition, Brazil cannot take on China alone, but if all the
    Americas work together, anything is possible.  Gerdau welcomed
    development of a regional infrastructure initiative that would
    include the World Bank, BNDES and the private sector.  He
    highlighted positive cooperation on biofuels.
    COMPETITIVENESS
    ¶5. (U) Marco Stefanini, President of Stefanini IT Solutions, noted
    Forum recommendations in the area of education (particularly English
    language learning), youth skill development and exchange programs.
    Craig Barrett, Chairman of the Board of Intel noted information
    technology, investment in research and development, infrastructure
    (with particular emphasis on spectrum allocation and broadband
    development), and harmonization of venture capital standards are all
    important.
    ¶6. (U) Rick Wagoner, CEO of General Motors turned to biofuels,
    welcoming the growing US and Brazilian production, calling for joint
    research, particularly in cellulosic technologies, that would yield
    more energy and would be better for the environment.  A Brazilian
    CEO noted the research and development centers in Brazil and
    underlined the importance of intellectual property rights
    protection.
    CEO CONCLUDING REMARKS
    ¶7. (U) Josue Gomes da Silva noted that the Forum wanted to meet
    every six months with governments to develop metrics and evaluate
    progress.  Tim Solso noted that the CEOs that have adopted each
    subject will develop one or two, only, of the suggestions under each
    heading, in order to develop metrics and come back to the
    governments to report:  "Here is what we are doing; what are you
    doing?"  Otherwise, CEOs feel nothing concrete will be accomplished.
     He emphasized that "the meat is going to be what we do now until
    six months from now.  The crux is what we can concretely develop to
    get done after this too-rushed day."
    GOVERNMENT REACTIONS

    BRASILIA 00002087  002 OF 002

    ¶8. (U) MDIC Minister Miguel Jorge noted the Forum had started an
    important, never done before process.  The most important factor,
    for him, was that companies had engaged to work together and to
    speak together to governments.  Casa Civil head Dilma Rousseff spoke
    at length and with great enthusiasm.   She said the Forum
    demonstrated the ambition to create progress.  She agreed on the
    importance of addressing taxes, "whether or not a tax treaty is the
    right way."   Rousseff noted "we live in similar worlds," and
    regulatory issues and investment questions are good objectives to
    address, even if the challenge is to find concrete solutions in
    practice.  She underlined that the Brazilian government wants to
    increase competitiveness, although she stressed she would not imply
    the Americas are currently incapable of competing against Asia.
    Rousseff underlined that, in the next few years, increasing
    international investments was definitely in Brazil and the US'
    interests.  She noted the relationship between Brazil and the US was
    a strategic one and she had great hopes for the future.
    ¶9. (U) Rousseff lauded the Brazil-US biofuels partnership and agreed
    with the Forum on the need to increase cooperative research and to
    increase exchanges on bio-combustibles.  She highlighted access to
    education as one of the most difficult problems a government faces.
    She noted that universal education was an important goal for the
    Brazilian government, and looked forward to drawing on the expertise
    of the United States in this area.  She spoke in support of
    technological exchange as well.  Rousseff noted the importance of
    respect for intellectual property rights and affirmed that contracts
    must be respected.  She concluded by underlining that democracy and
    fair trade are linked concepts for the Brazilian government.
    ¶10. (U) Secretary Gutierrez welcomed the CEO Forum report and noted
    the US continues to learn much from other parts of the world.  He
    lauded the CEOs' proposal to prioritize and develop specific ideas
    from among the report's recommendations.  Secretary Gutierrez
    affirmed the Forum had been an enormous success because it was
    focused on priorities, metrics and further developing results-based
    recommendations.  Regarding CEO Forum language on "harmonization,"
    Gutierrez cautioned CEOs to focus instead on "pragmatic" steps for
    regulatory simplification that would be most likely to succeed.  He
    noted governments did not want to go in the direction of
    "harmonization" in the sense that EU internal regulations are
    "harmonized" among EU member states.  He endorsed "pragmatism with a
    strategic view."
    ¶11. (U) The Commerce Secretary noted that improving education is not
    a short-term goal and noted the United States has its own challenges
    in this area.  He added that, if we had Americans who spoke
    Portuguese in the next generation, this would be a true measure of
    success in demonstrating the partnership goes both ways.
    ¶12. (U) NEC Director Hubbard said he noted six particular challenges
    among the CEO recommendations:  1. Visas - we need to figure out how
    to improve within the next six months with given resources; 2. Tax
    treaty - he urged CEOs on both sides to continue to pressure
    governments, otherwise "the bureaucrats will talk forever;" 3. Doha
    - he emphasized business pressure on governments was crucial for
    coming to closure;  4.  Bilateral investment treaty - Hubbard
    acknowledged understanding why CEOs had chosen to focus on dispute
    settlement mechanisms rather than a full BIT, but urged them to keep
    the BIT idea on the table;  5.   Tax systems - he encouraged Brazil
    to fix its tax system and noted US tax system problems, including
    the highest corporate tax rate outside Japan.  He assured CEOs that
    the executive branch intended to have a proposal to improve the US
    tax system by the time of the State of the Union.  "I hope you will,
    too;" and 6.  Education - he noted this was a knotty challenge for
    both sides.
    ¶13. (SBU) COMMENT:  The Forum was widely viewed as a success among
    government and business participants.  Embassy was particularly
    impressed by the strength of Dilma Rousseff's enthusiastic support,
    both in front of the CEOs and with the press after the Forum
    concluded.  The head of Casa Civil is an influential figure in
    deciding priorities and ensuring action in the Brazilian government,
    and her support augers well for positive movement on joint private
    sector priorities.  END COMMENT
    ¶14. (U) The delegation has cleared this message.
    SOBEL

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