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### Viewing cable 07SAOPAULO163, UNDER SECRETARY BURNS' ROUNDTABLE DISCUSSION WITH CEOs IN

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Reference ID | Created | Released | Classification | Origin
--- | --- | --- | --- | ---
07SAOPAULO163 | 2007-03-01 13:18 | 2011-07-11 00:00 | UNCLASSIFIED//FOR OFFICIAL USE ONLY | Consulate Sao Paulo

`

    VZCZCXRO1740
    PP RUEHRG
    DE RUEHSO #0163/01 0601318
    ZNR UUUUU ZZH
    P 011318Z MAR 07
    FM AMCONSUL SAO PAULO
    TO RUEHC/SECSTATE WASHDC PRIORITY 6496
    INFO RUEHBR/AMEMBASSY BRASILIA 7600
    RUEHAC/AMEMBASSY ASUNCION 2948
    RUEHBU/AMEMBASSY BUENOS AIRES 2660
    RUEHMN/AMEMBASSY MONTEVIDEO 2293
    RUEHLP/AMEMBASSY LA PAZ 3247
    RUEHCV/AMEMBASSY CARACAS 0452
    RUEHBO/AMEMBASSY BOGOTA 1506
    RUEHSG/AMEMBASSY SANTIAGO 2005
    RUEHRG/AMCONSUL RECIFE 3409
    RUEHRI/AMCONSUL RIO DE JANEIRO 7852
    RHEHNSC/NSC WASHDC
    RUCPDOC/USDOC WASHDC 2725
    RUEATRS/DEPT OF TREASURY WASHDC
    RHMFISS/CDR USSOUTHCOM MIAMI FL

` `

    UNCLAS SECTION 01 OF 02 SAO PAULO 000163

    SIPDIS

    SENSITIVE
    SIPDIS

    STATE FOR WHA/FO, WHA/BSC, WHA/EPSC, WHA/PDA
    STATE ALSO FOR P, S/P, E, EB/CBA
    STATE PASS USTR FOR CRONIN
    STATE PASS EXIMBANK
    STATE PASS OPIC FOR DMORONESE, NRIVERA, CVERVENNE
    NSC FOR FEARS
    TREASURY FOR OASIA, DAS LEE AND JHOEK
    USDOC FOR 4332/ITA/MAC/WH/OLAC
    USDOC FOR 3134/ITA/USCS/OIO/WH/RD
    SOUTHCOM ALSO FOR POLAD
    USAID FOR LAC/AA

    E.O. 12958:  N/A
    TAGS: BEXP ETRD EINV ECON PGOV BR
    SUBJECT: UNDER SECRETARY BURNS' ROUNDTABLE DISCUSSION WITH CEOs IN
    SAO PAULO, FEBRUARY 6, 2007

    -------
    SUMMARY
    -------

    ¶1.  (U) Under Secretary of State R. Nicholas Burns' February 6
    roundtable with the CEOs of major American companies and
    subsidiaries in Sao Paulo provided business leaders a chance to
    comment on the lcal and regional business environment and detail
    their corporate social responsibility programs.  U/S Burns
    emphasized our hope to build further on positive U.S.-Brazilian
    relations and for greater Brazilian engagement on common global
    challenges. End Summary

    ¶2.  (U) On February 6, Under Secretary Burns and his delegation
    attended a roundtable with CEOs of the Brazilian subsidiaries of
    major U.S corporations doing business in Brazil.

    PARTICIPANTS
    ------------

    Under Secretary Burns
    WHA Assistant Secretary Tom Shannon
    Special Energy Coordinator Greg Manuel
    S/P Member William McIlhenny
    P Special Assistant Heide Bronke
    Ambassador Clifford Sobel
    USAID Director Jennifer Adams
    FCS Deputy SCO Danny Devito
    Jim Cramer, FCS (notetaker)

    Alexandre Silva, CEO, GE; Chairman, AmCham Brazil
    Natal Garcia, CEO, Caterpillar Brasil Ltda.
    Marcos S. de Oliveira, CEO, Ford
    Michel Levy, CEO, Microsoft
    Geraldo Barbosa, CEO, Beckton Dickinson
    Rogerio de Oliveira, CEO, IBM
    Eduardo Bernini, CEO, AES Eletropaulo
    Ambassador Sergio Amaral, Fundacao Armando Alvares Penteado (FAAP)
    Pedro Luiz Dias, Director, General Motors
    Adriana Machado, Advocacy Manager, AmCham

    ¶3.  (U) The roundtable focused on Brazil's general business
    environment, as well as the companies' different Corporate Social
    Responsibility (CSR) programs.  After opening the meeting with a
    thank you to all the participants, Ambassador Sobel turned the floor
    over to Alex Silva, Chairman of AmCham Brazil and President of GE
    Brazil.  After discussing GE's history and profile, Silva spoke of
    the different issues facing businesses in Brazil - namely,
    bureaucracy and high taxes.  Silva did mention that while Brazil
    presents significant challenges, GE operates across the globe and
    has experience in even more difficult markets.  He added that the
    CEO of GE Global continues to be bullish on Brazil, and the company
    expects to see continued revenue growth from the market.  Turning to
    his role as AmCham Chairman, Mr. Silva spoke of the different CSR
    initiatives the organization has, including the Eco Award, which
    brought Al Gore to Brazil in 2006 as the keynote speaker.

    ¶4.  (U) Silva was followed by the President of IBM Brazil, Rogerio
    Oliveira, who said the company had tripled in size over the last few
    years and was moving fully into a services model.  The GoB, he
    added, does not yet understand the power and potential that services
    can bring to an economy.  While the government has some programs to
    promote services, strict labor laws and high taxes have limited the
    sector.  Yet both IBM and Ford, who spoke after IBM, remained

    SAO PAULO 00000163  002 OF 002

    optimistic and bullish on Brazil.  In January, Ford announced a USD
    one billion investment in Brazil's northeastern region, which
    Ambassador Sobel highlighted.  Ford South America was the company's
    largest profit center last year and expects plan to continue such
    growth through the recent acquisition of the Troller brand and a new
    vehicle launch in Sao Paulo later this year.

    ¶5.  (SBU) Michel Levy of Microsoft provided a brief overview of the
    company's CSR initiatives, and also spoke of the company's concern
    with protection of intellectual property in Brazil.  Caterpillar's
    President, Natal Garcia, followed by saying that while business is
    going well and the company exports 25 percent of its production to
    the United States, a bilateral trade agreement between the two
    countries is needed.  He added that while the economy and business
    continue to expand, Brazil's infrastructure bottlenecks make such
    growth less sustainable, and that tax, social security, and other
    reforms are badly needed.  Garcia referred to Caterpillar's
    successful CSR support for sustainable logging in the Amazon, in
    collaboration with USAID, as an example of their social programs.
    He also expressed concern with what he sees as anti-Americanism
    among some elements of the Brazilian government.  AES Sao Paulo also
    referred to their projects in collaboration with USAID, to extend
    electricity to millions of new, low-income clients.  AES openly
    promotes the idea that CSR and strategic business decisions can be
    made hand-in-hand.

    ¶6.  (U) U/S Burns closed the meeting by thanking all participants
    and reiterating the idea that while Brazil and the U.S. are allies,
    much room exists for improved strategic projects and stronger
    relations.  He called on the Brazilian government to take on a more
    active global role, from security to all other issues, much as he
    has seen in India.

    ¶7.  (U) This cable was coordinated with Embassy Brasilia and cleared
    by U/S Burns's delegation and Ambassador Sobel.

    MCMULLEN

`