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### Viewing cable 06SAOPAULO293, UNDER SECRETARY HUGHES'S VISIT TO SAO PAULO, BRAZIL

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Reference ID | Created | Released | Classification | Origin
--- | --- | --- | --- | ---
06SAOPAULO293 | 2006-03-17 11:02 | 2011-07-11 00:00 | UNCLASSIFIED | Consulate Sao Paulo

`

    VZCZCXRO2764
    PP RUEHRG
    DE RUEHSO #0293/01 0761102
    ZNR UUUUU ZZH
    P 171102Z MAR 06
    FM AMCONSUL SAO PAULO
    TO RUEHC/SECSTATE WASHDC PRIORITY 4679
    INFO RUEHBR/AMEMBASSY BRASILIA 5838
    RUEHRG/AMCONSUL RECIFE 2779
    RUEHRI/AMCONSUL RIO DE JANEIRO 6916
    RUEHBU/AMEMBASSY BUENOS AIRES 2105
    RUEHCV/AMEMBASSY CARACAS 0215
    RUEHBO/AMEMBASSY BOGOTA 1334
    RUEHPE/AMEMBASSY LIMA 0924
    RUEHAC/AMEMBASSY ASUNCION 2457
    RUEHMN/AMEMBASSY MONTEVIDEO 1872
    RUEHSG/AMEMBASSY SANTIAGO 1619
    RUEHLP/AMEMBASSY LA PAZ 2659
    RUEHSN/AMEMBASSY SAN SALVADOR 0041
    RUEHZP/AMEMBASSY PANAMA 0115
    RUCPDOC/USDOC WASHDC 2328
    RUEATRS/DEPT OF TREASURY WASHDC
    RHEHNSC/NSC WASHDC
    RHMFISS/CDR USSOUTHCOM MIAMI FL

` `

    UNCLAS SECTION 01 OF 04 SAO PAULO 000293

    SIPDIS

    SIPDIS

    STATE FOR R, PA, WHA/BSC, AND WHA/PDA
    NSC FOR SCRONIN
    STATE PASS USTR FOR SULLIVAN/LEZNY
    DEPT OF TREASURY FOR FPARODI
    USDOC FOR 332/ITA/MAC/WH/OLAC/JANDERSEN/ADRISCOLL/MWARD
    USDOC ALSO FOR 3134/USFCS/OIO/EOLSON/DDEVITO/DANDERSON

    TAGS: OVIP SCUL OEXC KPAO PREL PGOV OIIP BR
    SUBJECT: UNDER SECRETARY HUGHES'S VISIT TO SAO PAULO, BRAZIL

    -------
    SUMMARY
    -------

    ¶1. During her March 12-14 visit to Sao Paulo, Under Secretary for
    Public Diplomacy and Public Affairs Karen Hughes delivered a message
    on shared values and common interests to a wide range of Brazilian
    audiences.  U/S Hughes met with a group of Brazilian Youth
    Ambassadors and attended a cultural performance by a youth dance
    group.  She participated in a breakfast meeting with women leaders
    and a lunch with key opinion-makers.  In addition, she gave a speech
    to a large group of students at Mackenzie University's School of
    Communications and took questions from the audience; gave an
    interview to the Executive Editor of the large-circulation weekly
    magazine "Veja;" visited the "Meninos de Morumbi" social project
    where she engaged in an informal discussion with young people; and
    participated in a Consulate Town Hall Meeting.  Her willingness to
    discuss U.S. foreign policy with a variety of interlocutors helped
    put a human face on the oft-criticized USG.  End Summary.

    ---------------------------------
    "FEIJOADA" WITH YOUTH AMBASSADORS
    ---------------------------------

    ¶2.  On March 12, the afternoon of her arrival, U/S Hughes met at the
    Consul General's (CG) residence over lunch with a group of 10 Youth
    Ambassadors from Sao Paulo state.  During a collective meeting with
    the group to discuss the significance of their program in the U.S.
    and how they have shared their experiences with their school
    colleagues and communities, U/S Hughes and WHA Assistant Secretary
    Tom Shannon were made honorary Youth Ambassadors and presented with
    Youth Ambassador T-shirts in the presence of print and television
    media.  The meeting was followed by a traditional Brazilian
    "feijoada" lunch on the patio, during which U/S Hughes had the
    opportunity to talk with the Youth Ambassadors individually,
    exploring their plans for the future and how they saw their
    distinction as a Youth Ambassador as influencing their
    opportunities.  U/S Hughes expressed her conviction that these young
    leaders represented the future of Brazil, and that the country would
    be in good hands.  She also praised the program for selecting
    community-spirited students from disadvantaged circumstances, and
    indicated that she would be interested in identifying this program
    as a "best practice" and seeing it expand, ideally with private
    sector support.

    ¶3.  Following the late lunch meeting, U/S Hughes and her delegation,
    together with the Youth Ambassadors, attended a dance performance,
    "Milagrimas," given by a group of at-risk youth under the direction
    of choreographer Ivaldo Bertazzo, well known in Brazil for his
    innovative work and ability to achieve professional-level ensemble
    performance with groups having no previous formal training.  At the
    conclusion of the performance, U/S Hughes and her group were invited
    backstage to meet Mr. Bertazzo and the performers, providing an
    opportunity for a group photo with the Youth Ambassadors and the
    dance troupe, whom U/S Hughes also described as ambassadors for
    Brazil.

    ----------------------------
    BREAKFAST WITH WOMEN LEADERS
    ----------------------------

    ¶4.  During a congenial 75-minute breakfast on March 13, U/S Hughes
    met with Brazilian women leaders in the fields of justice, business,
    law, education, and the media.  Participants included Maria Cecilia
    Loschiavo, Associate Professor of Architecture and homeless
    advocate; Claudia Lago, member of the Committee on Women's Rights at
    the Brazilian Bar Association (Sao Paulo Chapter); Marilena
    Lazzarini, founder and current coordinator of the Brazilian
    Institute for Consumer Protection; Eleonora de Lucena, Executive

    SAO PAULO 00000293  002 OF 004

    Director of Brazil's largest-circulation daily, Folha de Sao Paulo;
    Ivette Senise, former director (1998-2002) of the University of Sao
    Paulo Law School; Maria Cristina Zucchi, Judge on the Court of
    Appeals of Sao Paulo; and Leticia Massula, an attorney engaged in
    the fight against trafficking in persons.

    ¶5.  Topics of discussion included the current status of women in
    Brazilian society, particularly equal access to education and
    professional advancement.  Participants agreed that, while Brazilian
    girls do have access to education, their post-education employment
    opportunities are more limited than those of males.  Moreover, while
    professional, upper-class women enjoy salaries on a par with those
    of their male colleagues, lower-class women do not.  Of all
    categories of society, Afro-Brazilian women have the least access to
    education and professional advancement.   Participants stated that
    while equality exists in law, reality has not yet caught up.  The
    table was enthusiastic about the recent election of Michelle
    Bachelet as President of Chile and discussed the possibility of a
    woman being elected President of the United States.  U/S Hughes
    emphasized the commonality between North and South America, and the
    desire of all women for a safe and secure environment and
    opportunities for a better life for their children.

    ¶6.  Participants took the opportunity to ask the Under Secretary
    questions about abortion law in the U.S., public opinion on same-sex
    marriages, and American women's views on the war in Iraq.  The
    breakfast concluded with enthusiastic requests on the part of the
    participants for continued dialog, the development of a women's
    working group, and a possible international women's conference.

    -----------------------------------
    SPEECH AND DISCUSSION WITH STUDENTS
    -----------------------------------

    ¶7.  After a brief meeting with the President of Mackenzie University
    at which she discussed possibilities for additional U.S.-Brazil
    educational exchanges, U/S Hughes delivered a thirty-minute speech
    on democracy and U.S.-Brazil cooperation.  Following the speech,
    Hughes and A/S Shannon responded to a variety of questions from the
    journalism and communications students.  The questions covered both
    U.S. foreign and domestic policy, and many focused on U.S. policy in
    Iraq and on the situation of poor people and minorities in the
    United States.  Students also asked about U.S. relations with Mexico
    and Uruguay.  Some examples of specific questions included, "Is
    Mexico autonomous from the United States?"; "What is the USG doing
    about the problem of racial inequality in the United States?"; and
    "How is Iran different from Iraq?"

    -------------------------
    LUNCH WITH OPINION MAKERS
    -------------------------

    ¶8.  U/S Hughes lunched with five Brazilian academic, business,
    government, and media leaders at the CG's residence.  The guests
    were Roberto Civita, President of Editora Abril; former Foreign
    Minister Celso Lafer; Jose Goldemberg, Sao Paulo State Secretary for
    Environmental Affairs; Roberto Gianetti da Fonseca of SILEX
    Financial Consulting; and Helio Magalhaes, President of the Sao
    Paulo AMCHAM.  Three topics of discussion emerged: U.S.
    environmental policy, U.S.-Brazil free trade, and nuclear weapons
    proliferation.

    ¶9.  Brazilian leaders expressed concern over the USG's seemingly
    inconsistent policy on environmental protection, citing the
    groundbreaking U.S. Clean Air Act on the one hand versus the USG's
    opposition to the Kyoto Protocol.  The guests hailed the
    environmentally-friendly progress Brazil has made in replacing
    fossil fuel energy with sugar cane-based ethanol.  This change has
    helped make Brazil a "net zero" importer of fuel.  U/S Hughes

    SAO PAULO 00000293  003 OF 004

    underscored President Bush's commitment to reducing America's
    dependency on fossil fuel energy.

    ¶10.  Consistent with previous messages, the Brazilian guests
    stressed that American agricultural subsidies are the major obstacle
    to Brazil's supporting FTAA.  One participant asserted that the USG
    has never made a compelling argument as to how FTAA would benefit
    Brazilian citizens and companies.  Another said Brazil has put
    itself in a difficult position by not working actively with the U.S.
    on FTAA.  As a result, the U.S. has negotiated a series of bilateral
    free trade agreements that have effectively isolated Brazil and have
    threatened Brazil's access to other Latin American markets as well
    as to the United States.

    ¶11.    Finally, U/S Hughes and her guests talked about nuclear
    proliferation issues.  She outlined the advantages of the new
    U.S.-India agreement.  She also voiced the USG's continued concern
    over Iran's nuclear ambitions.

    ----------------
    OTHER ACTIVITIES
    ----------------

    ¶12.  U/S Hughes and her delegation met briefly with the staff of
    ConGen Sao Paulo, where she delivered brief remarks on
    transformational diplomacy and discussed the central role of public
    diplomacy in our work, and then took questions.

    ¶13.  U/S Hughes ended her program with a visit late Monday to the
    NGO "Meninos do Morumbi" (Children of Morumbi, located in a
    relatively poor neighborhood of Sao Paulo). There she toured the NGO
    and learned about how the USG, the GoB, other governments, and the
    private sector have supported the organization's work with
    underprivileged children.  After a performance by the Meninos do
    Morumbi band and dancers, she chatted with Brazilian youth between
    the ages of 10 and 16 about their study and career aspirations, her
    trip to Chile, and the role of women in society.

    --------------
    PRESS COVERAGE
    --------------

    ¶14.  Both TV Record and Rede TV news reports featured positive
    coverage from Under Secretary Hughes's two-day visit to Sao Paulo.
    TV Record's evening news carried images from the Under Secretary's
    lunch Sunday with young leaders from the U.S. Embassy's Youth
    Ambassadors program and her visit late Monday to the Meninos de
    Morumbi youth program. Rede TV also covered her visit to the NGO
    Meninos do Morumbi.  The liberal daily Folha de Sao Paulo devoted a
    four-column report with photo on U/S Hughes's lecture at Mackenzie
    College. Online publications such as O Estado de Sco Paulo's news
    agency "Agencia Estado" and the news service "Ultimo Segundo" also
    reported on Hughes's speech and discussion with students.  While the
    Folha report focused on the students' criticism of Hughes's remarks,
    the "Agencia Estado" and "Ultimo Segundo" reports noted the
    criticism but also quoted professors and students who welcomed the
    opportunity to have a frank discussion with a U.S. official.

    -------
    COMMENT
    -------

    ¶15.  U/S Hughes's visit enabled us to afford our key Brazilian
    interlocutors, as well as a cross-section of students and youth, the
    opportunity for a face-to-face exchange with a high-level USG
    representative who was able to articulate the administration's
    policies and the rationale behind current and sometimes
    controversial U.S. foreign policy decisions.  U/S Hughes's
    willingness to engage with a wide range of audiences -- from

    SAO PAULO 00000293  004 OF 004

    students to former government ministers, explaining administration
    foreign policy at one moment, and talking with Youth Ambassadors and
    teenagers from Meninos do Morumbi -- about their impressions of the
    U.S. and their plans for the future, helped to put a human face on
    the USG, emphasizing the close ties and shared values between the
    U.S. and Brazil.  Overall, the visit measurably advanced our top
    public diplomacy goals.  End Comment.

    ¶16. This cable was cleared/coordinated with Embassy Brasilia and
    with U/S Hughes's delegation.

    MCMULLEN

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