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### Viewing cable 09SANJOSE1132, COSTA RICAN IPR EVENT LINKS PIRATED GOODS TO ORGANIZED CRIME

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Reference ID | Created | Released | Classification | Origin
--- | --- | --- | --- | ---
09SANJOSE1132 | 2009-12-11 22:10 | 2011-03-02 16:04 | UNCLASSIFIED | Embassy San Jose
Appears in these articles: http://www.nacion.com/2011-03-02/Investigacion.aspx

`

    VZCZCXYZ0361
    RR RUEHWEB

    DE RUEHSJ #1132/01 3452238
    ZNR UUUUU ZZH
    R 112233Z DEC 09
    FM AMEMBASSY SAN JOSE
    TO RUEHC/SECSTATE WASHDC 0114
    INFO WHA CENTRAL AMERICAN COLLECTIVE
    RUEHBO/AMEMBASSY BOGOTA
    RUEHME/AMEMBASSY MEXICO 0110
    RUEHSG/AMEMBASSY SANTIAGO

` `

    UNCLAS SAN JOSE 001132

    SIPDIS
    DEPT FOR EBB/TPP/IPE JURBAN AND LHUGHES
    PLEASE PASS TO USTR AMALITO AND DOLIVER
    AMEMBASSY BOGOTA FOR PAO
    AMEMBASSY SANTIAGO FOR PAO AEMERSON
    AMEMBASSY MEXICO FOR JSALAZAR

    E.O. 12958: N/A
    TAGS: ECON ETRD KIPR PREL PGOV CS
    SUBJECT: COSTA RICAN IPR EVENT LINKS PIRATED GOODS TO ORGANIZED CRIME

    REF: SAN JOSE 168; 2006 PANAMA 2015

    ¶1.  SUMMARY:  On December 2, Embassy San Jose sponsored an
    intellectual property rights (IPR) event featuring the screening of
    National Geographic's Illicit, a film about the nefarious links
    between pirated consumer goods and transnational crime networks.
    We highly recommend screening the film Illicit by other Posts to
    raise public awareness as a means to combat IPR enforcement
    challenges.  Moving forward, we will explore the possibility of
    airing the film on Costa Rican national television.  We also will
    develop a webpage devoted to IPR, provide Illicit DVDs to
    educational institutions for lending purposes, hold a follow-on
    speaker program in 2010, and consider linking Costa Rican officials
    with Panamanian counterparts to discuss the theme of falsified
    medicines.  End summary.

    ------------------

    WHY SUCH AN EVENT?

    ------------------

    ¶2.  As outlined in Post's IPR strategy (reftel A), advancing the
    enforcement of IPR crimes in Costa Rica is difficult and fraught
    with legal and institutional hurdles.  We concluded that we needed
    a twofold public message:  (1) IPR promotes both commercial and
    cultural innovation -- an advantage to the Costa Rican economy and
    (2) the purchase of a pirated good is not an innocent purchase but
    an "economic vote" supporting not only illicit merchandise but also
    transnational crime networks.  Furthermore, while the Costa Rican
    Attorney General asserts that his office does not have the
    resources to pursue IPR crime, he also states that his office will
    prosecute organized crime.  Therefore, we want to demonstrate the
    connection between IPR and organized crime so as to (1) raise
    public awareness of the nefarious and underworld nature of pirated
    goods and (2) show the Costa Rican prosecutors and judiciary that
    IPR issues and organized crime are inextricably linked and cannot
    be compartmentalized, resources notwithstanding.

    ----------------------

    WHY THE MOVIE ILLICIT?

    ----------------------

    ¶3.  National Geographic's film Illicit is based on a book of the
    same title by Moises Naim of Foreign Policy magazine.  The film
    uses the broad assortment of pirated goods from the obvious such as
    DVDs and fashion goods to the not so obvious such as car parts (as
    a consequence of reverse engineering) and falsified medicines to
    demonstrate the overwhelming scope of the problem.  We liked the
    idea of showcasing a film produced by an organization with a
    sterling reputation based on a book by a well-respected scholar
    with Latin American roots.  In addition, the film does not focus on
    pirated goods as an issue of complaint by multi-national
    corporations; rather, the focus is on multi-national criminal
    networks.

    ¶4.  We considered screening the film in English early in 2009, but
    concluded that the potential audience would be too small.  For the
    December 2 screening, we presented a dubbed Spanish-language
    translation of excellent quality.  Thus, Illicit's availability in
    Spanish became a key driver for the event.  The American Chamber of
    Commerce (AmCham) in Mexico produced the Spanish version of Illicit
    only months ago and the distributor, On Screen Films, graciously
    made it available to us.

    ----------------------------

    WHO SUPPORTED SUCH AN EVENT?

    ----------------------------

    ¶5.  Given the Econ section's lack of budget for such an event, we
    solicited support from six sponsors.  The lead sponsor was the
    Costa Rican-American Cultural Center.  The Center's Director Karl
    Schmack welcomed the opportunity to open his 300 seat auditorium
    for the screening of the film.  We then requested donations from
    five organizations:

    -- Costa Rican-American Chamber of Commerce (AmCham),

    -- Chamber of Costa Rican Exporters (CADEXCO),

    -- Costa Rican Chamber of Information Technology and Communication
    (CAMTIC),

    -- Costa Rican Union of Chambers and Associations of the Private
    Business Sector (UCCAEP), and

    -- Central American Federation of Pharmaceutical Laboratories
    (FEDEFARMA).

    The donations covered auditorium operating costs and refreshments
    for the reception following the movie screening.  Please see the
    attachment for a digital version of the event program.

    ¶6.  Preceding the film screening, well-known Costa Rican biologist
    Pedro Leon delivered a speech that counter-balanced the dark theme
    of Illicit with the positive theme of intellectual property
    development and registration.  Leon, currently Director of the
    GOCR's Peace With Nature initiative, noted his prior experience as
    an academic biologist in producing and registering intellectual
    property.  He explained that university researchers sign over their
    intellectual property rights to the university -- without question
    -- and emphasized in his talk that it is irresponsible on the part
    of the researcher and the university not to register intellectual
    property.  The "loss of rights" sacrifices the potential yield of
    income in the future.

    ---------

    WHO CAME?

    ---------

    ¶7.  Attendees included representatives of the sponsoring chambers,
    members of the diplomatic corps, the Ministry of Foreign Trade, law
    firms, university officials, students, and prosecutors and judges.
    The Italian Ambassador noted his approval of the film even though
    one "chapter" focuses on organized crime problems in Naples.  The
    German DCM praised the direct and hard-hitting impact of the film.
    The British DCM was impressed by the film's depiction of the
    overwhelming scope of the issue.  The film's impact was palpable
    throughout the hour-long feature event.  At the conclusion, the
    estimated 150 participants sat in stunned silence and quietly
    exited the theater as if departing from a court sentencing.

    ---------------------------------------------

    HOW CAN WE BUILD ON THE IMPACT OF THIS EVENT?

    ---------------------------------------------

    ¶8.  Looking forward, we plan on continuing Illicit's impact by
    providing DVDs to Centro Cultural, AmCham, and Costa Rican's
    Judicial School.  In April or May, we will produce a program on
    pirated goods through the speaker program sponsored by Post's
    Public Affairs office.  We will also explore the possibility of
    airing the film on Costa Rican national television (contingent on
    approval by National Geographic).  Other ideas include linking key
    officials of the Panamanian national health system (who are
    prominently spotlighted in the film due to the 2006 public health
    disaster caused by falsified medicines, reftel B) with the Costa
    Rican Ministry of Health.  Centro Cultural was electrified by the
    prospects of expanding its ties to the Embassy by using its theater
    for more Embassy sponsored educational programs and even linking
    documentary presentations like Illicit as part of its English
    language training programs on site.

    ¶9.  We received requests for more information on how to acquire the
    film.  Interest ranged from public awareness to incorporation into
    Hospira's company training program.  Further, we will develop an
    IPR webpage as part of Embassy San Jose's website and present links
    to IPR resources and two news clips:  Cracking Down, a 12 minute
    video clip produced by Seven Network Limited for its Sunday Night
    television program, and The Movie Pirates, a 60 Minutes segment
    produced by CBS News.

    -------

    COMMENT

    -------

    ¶10.  We highly recommend screening the film Illicit in other
    countries with IPR enforcement challenges.  The event required the
    seamless cooperation by the Embassy's Economic and Public Affairs
    section and our AmCham organization.  The film's tough message
    confronts consumer complacency regarding pirated goods.  The film
    effectively shows consequences that range from the unpleasant to
    the ugly from the seemingly casual purchase of a pirated good.
    Illicit skewers the notion that cheap knock-offs deliver cachet by
    revealing the consequences of the "dark trade."
    BRENNAN

`